You are not going to beat your competition by working harder. You are going to beat your competition by focusing on the right things. I come across this video and wanted to share. I think the quote is “Hugs are way more important than food, food is just food”. The same could be said about the photography market. It is about the experience and memories you give your clients because the truth is that they can get pictures taken anywhere. Hope this video makes your day and inspires you to focus on the right things.